Building Brands That Drive Business Results
Brand strategy and portfolio management executive with 20+ years developing brand architecture, positioning strategies, and integrated marketing campaigns across medical device, healthcare, and consumer markets.
About Me
I grew up on a farm in North Dakota, where hard work and problem-solving weren't optional—they were a way of life. That same determination has driven my career as a brand strategy and portfolio management executive across medical device, healthcare, and consumer markets.
20+ Years Experience
Multi-Brand Portfolio Management
204% Sales Growth
35% Sales Lift
$7M D2C Channel
Over 15 years at UltiMed, I built and managed brand architecture across four distinct product brands, led a portfolio rebrand that lifted sales 35%, developed and trademarked the Simpli brand, and built a $7M Amazon D2C channel from scratch. Most recently, I led brand strategy and commercial operations at Robinson Rubber Products.
I'm passionate about building brands that stand for something meaningful while delivering measurable business results.
Get In Touch
Love talking brand strategy, product launches, and creative that actually moves the needle? Let's connect—I'm always up for a good marketing conversation.
Drop me a line at jojoholly2777@gmail.com or shoot me a message here.