Driving Commercial Growth Through Product Strategy, Marketing & Go-To-Market Leadership
I help organizations turn strategy into sustainable growth by commercializing innovative products, building stronger brands, and aligning cross-functional teams to accelerate market adoption and business performance. Over the past 20+ years, I’ve partnered with organizations across healthcare, medical devices, manufacturing, and consumer markets to solve complex commercial challenges and deliver measurable results.
Commercial Impact
Selected results demonstrating measurable commercial impact across healthcare, manufacturing, and consumer markets.
$37M
Revenue Growth at UltiMed
Grew from $4.5M over 15 years
$7M
Amazon DTC Business
Built from scratch
35%
Sales Growth
Portfolio rebrand
35%
Organic Traffic Growth
Digital transformation
11%
Profit Improvement
Pricing strategy
2
Private Equity Transactions
Executive leadership
My Growth Framework
“The best commercial outcomes happen when strategy, product, marketing, sales, and operations stop operating in silos and execute toward a shared objective.”
01
Align
Create organizational alignment before execution begins.
Align teams around customer needs
Connect strategy with execution
Build organizational momentum
02
Build
Turn strategy into commercially successful products and brands.
Commercialize innovative products
Differentiate brands and portfolios
Launch with commercial discipline
03
Grow
Scale what works through disciplined commercial execution.
Accelerate profitable growth
Optimize commercial performance
Build scalable growth engines
Featured Case Studies
Three representative initiatives demonstrating strategy, commercialization, operational transformation, and measurable business impact.
Let’s Connect
Interested in building commercial growth through strategy, product leadership, or marketing? I’d welcome the opportunity to discuss how my experience can help your organization.
Open to conversations about commercial leadership, marketing strategy, and growth opportunities.
Based in Minneapolis–Saint Paul, Minnesota