Building a $7M Amazon Business
Built and scaled a direct-to-consumer Amazon channel from the ground up, creating a new revenue stream and strengthening brand control.
Business Impact
Revenue Growth: $7M annual revenue
Margin Improvement: +15% higher profit margin
Channel Expansion: Amazon / DTC
Creating a Direct-to-Consumer Growth Engine
Traditional healthcare channels provided broad market access, but Amazon created an opportunity to reach customers directly, strengthen brand control, and capture additional growth. I developed the strategy and operating model to launch and scale a new digital commerce channel.
Market Opportunity
Evaluated channel opportunities and customer buying behavior to identify where a direct-to-consumer model could expand reach.
Channel Strategy
Developed marketplace strategy, assortment, pricing, and operational processes to launch and scale the channel.
Customer Experience & Growth
Improved product presentation, messaging, and digital content to strengthen customer understanding and build a repeatable DTC growth model.
Launching Simpli: Building a New Ecommerce Brand
Identified an opportunity to serve cash-pay diabetes patients with a simpler, ecommerce-focused pen needle brand. Led development of the Simpli brand from concept through Amazon launch, including positioning, packaging, and digital merchandising.
01
Find the
Opportunity
Identified a gap among cash-pay diabetes patients who were underserved by traditional pharmacy channels and seeking simpler purchasing options.
02
Build the
Brand
Created and trademarked the Simpli brand, developing the positioning, packaging, and visual identity to differentiate the product in the ecommerce marketplace.
03
Launch &
Grow
Built the Amazon launch strategy, including product pages, educational content, comparison graphics, and digital merchandising to support customer adoption.
Business Impact
$7M
Amazon DTC Business
Built from scratch
$2M
Simpli Revenue
Since launch
+15%
Higher Profit Margin
Through DTC model
1
DTC Channel Built
Direct customer access