Leading Commercial Transformation
Built the commercial foundation to support growth by modernizing digital presence, strengthening sales processes, and expanding market opportunities.
Business Impact
Sales Growth: +15% YoY
Profit Growth: +11%
Organic Traffic: +35% versus prior year
Building the Foundation for Growth
Transformed a traditional manufacturing business by strengthening digital presence, sales infrastructure, and market development capabilities.
Modernize Digital Presence
Redesigned the digital presence through a new website strategy, SEO, content development, and digital marketing initiatives that increased visibility and generated new opportunities.
Build Sales Infrastructure
Implemented HubSpot CRM, formalized sales processes, and created greater visibility into pipeline activity, customer engagement, and growth opportunities.
Expand Market Opportunities
Identified and developed new growth opportunities across medical device, semiconductor, water, petroleum, and other strategic markets.
Building Commercial Capability
Built the commercial systems, digital infrastructure, and market strategy that accelerated growth, strengthened customer relationships, and positioned Robinson Rubber for long-term success.
Driving Business Impact
Transformed commercial capabilities to accelerate growth, improve profitability, and create a stronger foundation for the future.
+15%
Sales Growth
YoY revenue growth through new opportunities & stronger commercial execution.
+11%
Profit Growth
Improved margins through pricing strategy and key account optimization.
+35%
Organic Traffic Growth
Driven by website redesign, SEO, paid search, and digital strategy.
5
New Markets Entered
Medical Device • Semiconductor • Defense • Water • Petroleum
Building sustainable growth.
Market Understanding • Commercial Strategy • Digital Transformation • Sales Enablement