Digital Strategy | Website Development & Inbound MarketingBoth UltiMed and Robinson Rubber were operating with outdated websites that couldn't be easily updated, lacked modern CMS functionality, and weren't generating business results.
I led complete website redesigns for both companies—defining site architecture, content strategy, SEO approach, and platform selection—to create digital presences that supported brand positioning, product discovery, and lead generation.
3 Website Builds | 2 Companies | 35% Organic Traffic Increase | HubSpot Integration
UltiMed | CMS Modernization & Brand Platform
UltiMed's website had become difficult to maintain and no longer reflected the company's evolving brand or product portfolio. I led two website projects over my tenure—first migrating to WordPress, then to Craft CMS—each time improving the site architecture, product content, and brand presentation. The redesigned site organized UltiMed's portfolio across four distinct brand families (UltiCare, UltiGuard SafePack, UltiCare VetRx, and iPet PRO), giving each brand its own dedicated presence while maintaining a cohesive corporate identity. The site became a critical tool for customer education, distributor support, and product discovery across consumer, veterinary, and specialty markets.
Robinson Rubber | Inbound Lead Generation & SEO Strategy
Robinson Rubber's website was outdated and generated zero inbound leads. I designed and launched a completely new site on WordPress, leading site architecture, technical content development, SEO strategy, and imagery across all pages. The site was built to showcase the company's manufacturing capabilities, industry expertise, and collaborative engineering process—positioning Robinson Rubber as a premium custom molding partner. I integrated the site with HubSpot to capture inbound leads, track visitor behavior, and connect digital engagement directly to the sales pipeline. The site also featured a blog and case study section to support content marketing and organic search visibility.
The Result
Robinson Rubber achieved a 35% increase in organic traffic within the first year of launch.
Across both companies, the website projects transformed static, difficult-to-maintain sites into modern, CMS-driven platforms that marketing teams could manage independently.
At Robinson Rubber, the HubSpot integration created the company's first measurable inbound lead generation channel, connecting website activity directly to the sales pipeline and enabling data-driven marketing decisions.
At UltiMed, the redesigned site became the central hub for product education, distributor resources, and brand storytelling across a multi-brand portfolio—supporting both commercial growth and PE due diligence.
